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Traditional Media Spend is UP Globally
Just when we thought that traditional media channels were dying a slow death comes Nielsen’s Global Advertising Trends – Q4 2011. Worldwide advertising spend on TV, magazines, newspapers, and radio...
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Traditional Media Deemed the Best for Advertising and Marketing
Of all the marketing studies I have read this year, most have underscored the popularity and ubiquity of digital marketing as the “be all and end all.” Until now. In “Click Here: The State of Online...
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The Number 1 Way to Get Found Online is…
Of all the ways you thought your prospects could find your business or nonprofit organization online, which of the following do you think is number one? Social networks Links in e-mails Search engines...
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Traditional Media Works for Local Marketing – New Study
In a new study by Brandmuscle, hundreds of local dealers, agents and franchisees across a wide range of industries indicated that “traditional media (newspapers, magazines, radio, television, yellow...
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